Support for Advertisers

Register your account at Hakuna.com, then add credit using any of the supported payment methods. Congratulations! You are ready to set up campaigns and start advertising.

Hakuna offers advertising services in the format of push notifications, popunder, native and in-page ads which can be displayed to the end user on both mobile and desktop devices.

Your campaign starts as soon as it has been moderated if you tick the “Launch advertising campaign immediately after moderation” option. If you uncheck the box, you will need to start the advertising campaign manually.

You can use any creatives except those explicitly prohibited by Hakuna’s Platform Rules. Details on prohibited creatives and topics are shown in the corresponding section on the website - “Prohibited Materials Rules”

We promise to complete moderation of ad campaigns within 20 minutes any time of day, 365 days a year. (screenshot)

There is no limit to the number of ad campaigns that you can create.

Our platform allows you to target any Geo you’d like to run your ad campaigns in.

Icons (small images) need to be 192x192 pixels. The large image (creative) should be 492x328 pixels.

Minimum recharge credit is 100 USD.

You are able to transfer money from your publisher balance to the advertiser balance via the transfer button which сan be found here

Ad campaigns are rejected when one or several of the rules are violated. For more details of our rules click this link

This can happen because of the mechanics of sending push notifications. A common example is when you send a new round of push notifications with near zero balance. When the credit runs out, the system stops additional rounds. But notifications already sent may take a while to view — say, for example the user forgot his phone, or receives notifications on a home computer.

Technical support is available from your administration panel around the clock, 365 days a year

You can exclude an audience from a campaign by adding it to a blacklist. Setting one up is simple:

1. Click the "Audiences" menu item;
2. create an audience with an arbitrary name (screenshot);
3. and enter the sources of traffic that you want to exclude in the “source” field.

When creating an advertising campaign, you’ll find a Blacklist section at the bottom of the screen in the Audiences field. Enter the first 3 symbols of the audience name and select those you want to exclude from the list.

You can add credit using:

• credit cards;
• Webmoney;
• PayPal;
• Capitalist;
• Skrill;
• Neteller;
• Paxum;
• Payoneer;
• BitPay;
• UnionPay;
• Giropay;
• Boleto;
• Alipay;
• and other payment systems available in all parts of the globe.

To add credit, click on the “Advertisers - Funds” menu item. Then select the desired payment method, enter the deposit amount (the minimum deposit amount is $100), check the box, agree to terms and conditions, and click on the "Proceed" button (screenshot). You will then be transferred to the payment system you have specified.

No, this action is prohibited.

This parameter shows the number of ad impressions that you want to show to one unique user every day.

You can see stats organized by date, country, campaign, operating system, browser, and traffic source.(screenshot). The metrics you see are largely the same regardless of the filter used.

• Date - the date for which statistics are shown
• Impressions - the number of ad impressions
• Clicks - the number of clicks on advertising campaign creatives
• CTR (Click-Through Rate) - the ratio of the number of clicks relative to the number of Impressions, displays of advertising creative.
• CPC (Cost Per Click) - cost of one click on the creative campaign.
• Cost is a value indicating the total spend on the campaign(s) in the selected statistics slice.
• Leads - quantity of conversions.
• Cost per Lead - the cost of one lead on the creative campaign
• Payout - your income from generated leads
• Profit - Payout minus Cost
• ROI is a coefficient showing return on investment. (Income from investments - size of investments) / Size of investments * 100%.

You have the option of creating a Whitelist in the Audiences tab where you can group audiences according to your preferences. (screenshot)

No, bid win chance depends not only on the bid price - it is equal to the bid price multiplied by the CTR value and then multiplied by 100. In other words, a creative with higher CTR will be shown even if their bid price is equal.

• {ZONE_ID} - zone ID or common source id (eg s123)
• {SOURCE_ID} - full source id(eg s123_abc)
• {CAMPAIGN_ID} - ID of your campaign
• {CREATIVE_ID} - internal creative ID of your campaigns
• {COST} - bid value
• {COUNTRY} - visitor's country
• {BROWSER} - visitor's browser
• {BROWSER_VERSION} - visitor's browser version
• {SUB_PERIOD} - passes user subscription time (days)
• {CLICKID} - unique Hakuna click ID
• {FORMAT} - passes ad type format
• {OS} - visitor's OS
• {OS_VERSION} - visitor's OS version
• {LANG} - visitor's browser language
• {CONNECTION_TYPE} - passes connection type (eg cellular)

You can target your advertising campaign by the following parameters:

• Country
• Сity
• Device
• Browser
• Browser language
• Connection type (Mobile operator, Wi-Fi/Cable)
• Subscription period
• ISP (mobile operator)

This section allows you to set the start and stop times of an advertising campaign by day of the week

Set automatic traffic filtering rules and transfer traffic sources that match the parameters you set to the audience (Blacklist / Whitelist)

For API documentation, contact your personal manager

The minimum Bid for advertising campaigns in the push notification format is from 0.001. You can also see the recommended and maximum Bid when creating an advertising campaign. The minimum Bid for advertising campaigns in the Popunder format is 0,0002. You can also see the recommended and maximum Bid when creating an advertising campaign.

We recommend you keep a minimum 100$ balance to keep ads showing without slowing down. The speed of your campaign will slow down as soon as you go below $50

When a campaign is started push notifications are sent to users devices. These notifications do not disappear until the user clicks on it or deletes it. This can happen after a campaign has been stopped.

If the Advertiser has a balance of less than 20$ on the balance, the running campaign stops, this restriction is made so that the user's balance does not go into a minus, because after stopping the campaign, advertising reaches users for another couple of hours.
Also, if on the balance of the Advertiser the amount is less than 20.01$, it will not be possible to launch the campaign, since the launch limit is set to 20$, this restriction is also made so that the Advertiser balance does not go into negative.